Redesign
A redesign that keeps the equity and loses the clutter.
Rebuilds for sites that still have traffic, customers and history — and look like they were finished in another decade.
A redesign is not a new coat of paint on the same confusion. It is a chance to retire pages, rename offers, and stop apologising for the homepage.
We treat current analytics and search as evidence, not as a museum. What works is kept. What is folklore is cut.
Benefits
What this changes in the business.
01
Search memory is respected
We do not 404 the pages that already earn. Redirects are a deliverable.
02
The story can finally be short
Old sites accumulate caveats. Redesign is permission to speak plainly again.
03
Operations get a second chance
Forms, CMS, and the unloved contact page are redesigned as work, not decoration.
Process
How the work moves.
01
Autopsy, not moodboard first
We read the current site like an editor: what is used, what is stale, what is dangerous.
02
Write the keep / kill / merge list
Stakeholders see the list. Arguments happen before pixels.
03
Design the next decade’s chassis
Not a trend cycle. A system that can take three years of new pages.
04
Cut over with a map
DNS, redirects, Search Console, the emails that still point at /old-page.
Technology
Tools we actually ship with.
- Next.js
- WordPress
- Redirect maps
- Search Console
- Analytics
Questions
Straight answers.
A careless redesign can. A mapped one usually should not. We cannot honestly promise ranks; we can promise not to be careless.
Places
Where this work sits.
Industries
Sectors that often need this.
Journal
Notes on the same craft.
Start a project
If you wince when someone asks for the URL, it is time. Let’s inventory it together.
Tell us what you are building. We will reply with a clear next step — usually on WhatsApp.